Website And Landing Page Buildouts
What's the Average cost to build a business level website according to Forbes?
Business Type
Web Design Costs
Small Business Website (Up to 16 Pages)
$2,000 to $9,000
Corporate Website (Up to 75 Pages)
$10,000 to $35,000
E-Commerce Website (Up to 1,000 Products)
$5,000 to $55,000
Website Application (Up to 2,000 Pages)
$6,000 to $75,000
AutomationAnytime pricing:
1-5 page website (with onsite optimization included): $400
6-20 page website (with onsite optimization included): $800
21-100 page website (with onsite optimization included): Up to $1,500
100-500 page website (with onsite optimization included): Up to $4,000
500-1,000 page website (with onsite optimization included): Up to $10,000
Ask for pricing for sites larger than 1,000 pages.
A/B split test, multi-virate landing page with click tracking.
If you build it...they will .com? If you build what? Okay, so...the soure above about 'the average cost of website builds' is a little bit disappointing for 'us', cause, like, we basically have been building most simple sites for basically free (for simple 1 or 2 page sites), especially when bundled with other services. But, then again acquired a 'Forbes billionaire list' that was listed and sold (thousands of) at $1,500 for a bit of manual 'online' labor.
In other words, our pricing does vary depending on the project.
Websites and landing pages serve distinct purposes within the digital marketing landscape. Here's a breakdown of the key differences to help you understand which one you need:
Website:
Think of it as your online home base. A website is a comprehensive collection of web pages that serves as your brand's digital address on the internet. It functions as a hub for all the information about your business, products, or services.
Content and Functionality: A website typically includes multiple pages, such as a homepage, about us page, contact us page, product or service pages, blog, and more. It offers various functionalities like contact forms, appointment scheduling, e-commerce capabilities, and more, depending on your business goals.
Overall User Journey: A website guides visitors through a comprehensive journey, allowing them to explore different aspects of your brand, learn about your offerings, and potentially convert into paying customers or leads.
Landing Page:
Think of it as a single-minded conversion machine. A landing page is a focused, standalone web page designed with a specific goal in mind, typically lead generation or product sales.
Laser-Sharp Focus: Landing pages are stripped-down compared to websites, containing minimal content and navigation options. They eliminate distractions and direct visitor attention towards a clear call to action (CTA), such as signing up for a free trial, downloading an ebook, or making a purchase.
Targeted Campaigns: Landing pages are often used in conjunction with marketing campaigns. They provide a targeted destination page for visitors arriving from online ads, social media promotions, or email marketing blasts.
Here's a table summarizing the key differences:
Feature
Website
Landing Page
Purpose
Comprehensive brand & information hub
Specific conversion (lead gen or sales)
Content & Functionality
Multiple pages, diverse content, various functionalities
Single page, minimal content, limited functionalities
User Journey
Exploration, information gathering
Focused conversion towards a specific CTA
Navigation
Multi-page navigation for exploration
Limited or no navigation to avoid distractions
Use Cases
Brand building, information sharing
Marketing campaigns, lead generation, sales
Choosing Between a Website and Landing Page:
If you need a comprehensive online presence to showcase your brand, establish credibility, and offer a variety of information and functionalities, then a website is the way to go.
If you have a specific marketing campaign or promotion with a clear conversion goal, then a landing page is the ideal tool to focus visitor attention and drive conversions.
In many cases, businesses benefit from having both a website and landing pages working together. Your website can serve as your main platform, while strategically placed landing pages can support specific marketing initiatives and boost conversions.