Restaurant SEO Strategy and Tactics

What!?!  It worked!  What!?!  It didn't work?

Perception - matters

Timing - important

prolonged effort in a failed strategy - useless

prolonged effort in a refined, well-thought-out tactical effort with precision accuracy - ideal

How can restaurant(s) thrive regardless of economies of scale?

Some different and potentially unique thoughts to consider.

There are general 'rules' of the restaurant vertical that remain true.

There are specific tactical maneuvers that, with consistent effort and activity form a perception of marketing strategy.  With online marketing, various tactical strategies are often modified, changed and consistently analyzed with advanced levels of artificial intelligence, however, with restaurants, these process and tactics can influence a consumer level or buyer perception that can be somewhat taskfull to positively modify.  In other words, discover some wise words from Robert Kiyosoki's "changing hearts and minds".

Tactical offline marketing:

flyers with a free offer - think 'free soda and fries' or 'weekend celebration freebies', etc.

couple the tactic with refined online strategies similar to opt-in emails then analyze repeat buyers based on the freemium offer to reach specific revenue growth margins on a set time horizon.  

A simple example of tactical offline marketing:

Allocated % of budget to weekend freemium offer

Distributed offline flyers and/or purchased highly traffic billboard ad within a refined radius of location(s).

Trained staff to enthusiastically and effectively generate excitement about simple freemium offer, talked excessively about how fantastic various offers and locations could be 'one of the #1 or at least top ten places to enjoy a welcoming and delicious eating experience.

Additional training of staff to improve the re-marketing tactic by increasing buyer trust levels so potential and future buyers will most likely agree to be remarketing via online and/or offline communication processes.

Analyzed after a set time horizon what location(s) revenue enhancement marginally progressed in correlation to simple variables.  i.e.: previous years revenue results and/or previously deployed marginal revenue return(s) with deployment of tactical marketing strategy.

Really understanding and knowing how to analyze markets before and or after various tactics and strategies succeed or fail.  When to change or stop, etc.

In other words, the timeline of a tactical strategy is often unknown.  And a prolonged marketing tactic can also be a detractor to ideal consumers.  In other words, know your customer - what works, what doesn't work.  Be smart in allocated marketing and strategy budgetary deployment if information sets are unknown.  

Different sources of income and defining marketing risk.  In other words, for some locations, the budget and revenue from successfully deployed marketing tactics and strategy, is probably important to that specific location and marketing with successfully deployed campaigns, however, to the various locations and other operations in the area can often times become, another successful story of investment vehicles.

Sandpiper golf course is one of my favorite golf courses.  Lived, stayed and worked about a mile down the road from the course and Bacara resort.

In other words, Sandpiper and Bacara resort's revenue isn't derived from their restaurant and distributing flyers to the local community would be extremely ignorant as a marketing tactic, for the most part.  However, the UCSB campus is about 5 miles down the road and the flyer strategy might be ideal as new college students that are focused on studies may be interested as future investors or regular customers.

However, Bacara resort (the property next to the golf course) costs anywhere from $500-$1,500 per night to stay and often hosts an eclectic customer base of royalty from other countries, Hollywood celebrities, current and retired business executives, etc.