Bulk Email Campaigns

Brevo - $65/mo with up to 20K emails per month (tricky pricing - 300 emails/day with basic landing page/designer and a/b split testing.

SendGrid - (a bit of programming with Twilio, etc) 1.49 Million emails per month estimated at $800/mo)

Constant Contact - $575/mo - 49,999 email sends per month with landing page builder a sync with Adword campaigns.

AutomationAnytime - a/b split tested landing page, custom design, options for Adword integration, options for seo and sem campaign build.

Automation Anytime Pricing

 20,000 emails per month:  $49/mo 

50,000 emails per month: $99/mo

150,000 emails per month: $250/mo

500,000 emails per month: $500/mo

1.49 million emails per month: $650/mo

First thing first, when diving into the topic of Bulk Email Campaigns - the rules.  Yes, there are rules, simple, yet important.

Here they are - FTC Can-Spam

Now that that's stated - let's talk!

Some companies, even seo companies generate a large portion of their seo inquiries from large scale email campaigns.  While at Citrix, our team mostly worked with 'hand raisers' and responders to well written and refined emails.  It works!  

Our process has an unbelievable rate of deliverability - why?  Because we go slow and send 1 to 1 - takes WAY more time, however, our click rate on tracking links is PHENOMENIAL.

Clicks from email campaigns also increase seo for 'keyword pages' - in other words pages we are assisting to climb the search engines.

An example of 'what works' and cost efficiency if one was do analyze Google Ads vs. Bulk Email Campaigns

Google Ad keyword cost for 'family law attorney' is anywhere from $5 per click to $30 per click

With a well crafted keyword rich article page, a few well written emails (perhaps A/B Split Tested) and sending using AutomationAnytime's, 1 by 1, automated email campaign service - we've reached hundreds and thousands of clicks per day for 1 low monthly cost.  Simply the cost of a dedicated seo resource.

Bulk Email Campaigns for Small Businesses: A Comprehensive Guide

Bulk email campaigns, also known as email marketing campaigns, are a powerful tool for small businesses to reach a large audience, promote products or services, build customer relationships, and ultimately drive sales. Here's a roadmap to navigate creating and executing successful bulk email campaigns:

1. Define Your Goals and Target Audience:

• Campaign Goals: Clearly define what you want to achieve with your email campaign. Common goals include increasing brand awareness, generating leads, driving sales, promoting new products or services, or fostering customer engagement.

• Target Audience: Identify the ideal recipient for your emails. Consider demographics, interests, purchase behavior, and any other relevant details to create a targeted audience profile.

2. Building Your Email List:

• Opt-in Forms: Provide clear and easy-to-use opt-in forms on your website and social media platforms to encourage visitors to subscribe to your email list.

• Lead Magnets: Offer valuable incentives like e-books, discounts, or exclusive content in exchange for email signups.

• Compliance: Always obtain explicit consent from users before adding them to your email list.

3. Crafting Compelling Email Content:

• Subject Line: The subject line is crucial for grabbing attention and encouraging users to open your email. Keep it concise, informative, and intriguing.

• Email Design: Use a clean and professional design with a clear call to action (CTA) prompting users to take the desired action, whether it's visiting your website, making a purchase, or subscribing to a service.

• Personalization: Personalize your emails whenever possible by using the recipient's name and tailoring the content to their interests and purchase behavior.

• Mobile-Friendly Design: Ensure your emails are responsive and display well on all devices, especially smartphones and tablets.

4. Choosing the Right Email Marketing Platform:

• Features & Pricing: Several email marketing platforms cater to small businesses, offering various features at different price points. Consider factors like list size, email automation capabilities, analytics, and ease of use when choosing a platform. Popular options include Mailchimp, Constant Contact, Sendinblue, and MailerLite.

• Compliance Tools: Ensure the platform offers built-in tools to help you comply with email marketing regulations like CAN-SPAM and GDPR.

5. Launching and Tracking Your Campaign:

• Schedule and Send: Schedule your email campaign for an optimal time to reach your target audience.

• Tracking and Analysis: Monitor key metrics like open rates, click-through rates, conversion rates, and unsubscribes to gauge the effectiveness of your campaign and identify areas for improvement.

Additional Considerations:

• Segmentation: Segment your email list based on demographics, interests, or purchase behavior to personalize your emails further and improve campaign performance.

• Content Calendar: Develop a content calendar to plan your email campaigns in advance, ensuring a consistent flow of communication with your audience.

• Legal Compliance: Familiarize yourself with email marketing regulations like CAN-SPAM (US) and GDPR (EU) to ensure your campaigns are compliant.

• Testing and Optimization: Continuously test different subject lines, email designs, and CTAs to optimize your campaigns for better results.