A portion of the correlation of Generative AI in the marketing and advertising space is, perhaps, similar akin or of a similar ilk as search engine optimization and search engine marketing companies.  Nevertheless, the differences in the two are almost as vast as attempting to fully cross the English channel for more than 12 seconds.  In other words, there's a middle section that is perhaps, somewhat similar, nevertheless completely different tools and desired outcomes.  One of the many theories and influencers of the differences, can perhaps, be learnt about in a communication theory - technological determinism.  The simple theory, in summary, states that as the adoption and reliance on technology systems increase some 'surface level' human behaviors change.  One of the behaviors, perhaps for some, is obtaining an attention span of a gnat.  Reaching, effectively and consistently American consumers becomes increasingly intermingled - in other words, attempting to identify 'source content for language and syntax' usage and attributing current and future behaviors and outcomes becomes almost interesting.  To keep things, 'on topic' - an seo and sem company's main task is to generate awareness and top positions for keyword phrases and the sem portion is to induce a set number of keyword phrases clicked through with a simple sound bite ad attached.  Then iterate.  Depending on the goal of the campaign, simply determine an achieved goal or not.  Then iterate.  Generative AI's goal is similar - in other words, the goal of generative AI is to form 'churn response' with marketers who need to 'update processes' based on the expectation of the tools / technology systems.  In other words, accomplishing the task of the theory of technological determinism.  Now, imagine explaining these ideas to someone who started their campaign yesterday?  



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