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Deploying 'offline' tactics with no workable strategy = the site is one of our 'artistic' sites that deploys a few non-traditional marketing & advertising processes to further our accuracy in what works and what does not work for simple, start up sites.
Distribution of 100+ flyers in various locations for a total of 4-5 hours reveals for the first few days, 66.7% improvement in direct clicks (data currently not statisctically significant on a set time horizon), leads or sales for the site. However, has, due to the nature of the site, assisted in some perhaps 'creative marketing and advertising' that may enhance other investments?
No tracking codes - simply an artistic domain name on a simple sheet of paper, distributed in locally.
In other deployments of offline marketing tactics, a previous iteration of Automation Anytime did achieve a level of success with flyers and manually asking for business. However, the process was not sustainable, at least for us, and we found that despite generating 1.8 Million in roughly 6-8 months, our operations team was almost liable for various things beyond our control and we had several other challenges that deemed the net value of process and efforts, perhaps, not ideal.
Deploying tactical research on non-priortiy sites is a portion of reaching excellence and expertise from a PRACTIONER'S viewpoint. Marketing theory and MBA speak is great IF you or another allocates budget. Nevertheless, for the 'rest of us' there is the aluminum pole, the crawl space, and 'WHEW! - thankfully, my research STOPPED me from distributing flyers for Automation Anytime.
However, the 'flyer' was still distributed...ONTHELINE!