Onsite Optimization

How much does Google search engine optimization cost?

On average, SEO costs $1000 – $5000 per project (51.92% of respondents), though some businesses pay upwards of $10,000. How much your SEO project costs will depend on the project's scope, timeline, and requirements. For the most accurate SEO pricing for a project, request a custom quote - (source: Webfix)

AutomationAnytime: Onsite optimization includes everything: keyword research, sitemap, title tags, meta tags, image optimization, video keyword tags, etc. 

5-10 page website:  $250

10-20 page website: $400

Ask for custom pricing (certain limitations apply with images and videos) 

No secret to Onsite Optimization, or is there?

There aren't any specifications written in Google's published content - and even Matt Cutts, former head of Google's seo team had some interesting comments from his experiences with ranking sites.  See what Matt has to say, Here!

The ironies?  In other words, really, us 'optimizer companies' still live and breath in, at times, 'grey areas'

For onsite optimization - the keys are in 'the keywords' in the title and meta tag descriptions, ease of use of site, navigation for user, speed tests of site (upload speeds on devices, especially mobile)

Nevertheless, we've seen similar sites built, one that followed all the 'general rules' and ones that really didn't pay that much focus to onsite optimization get ranked, at times, the opposite?  Does happen sometimes.  In other words, stated twice, there are 'grey areas' and uncertainties, even with the generally accepted 'simple things' like onsite optimization.

Onsite optimization, also known as on-page SEO, refers to the practices you implement directly on your website to improve its ranking in search engine results pages (SERPs). It involves optimizing various elements to signal to search engines what your website is about and why it's relevant to specific user searches.

Here's a breakdown of key onsite optimization techniques:

Content Optimization:

• High-Quality Content: Create informative, valuable, and engaging content that resonates with your target audience. Content should be well-written, well-structured, and address the search intent of your target keywords.

• Keyword Targeting: Identify relevant keywords with sufficient search volume and competition. Strategically incorporate these keywords throughout your website content, including titles, meta descriptions, headings, and body text. However, avoid keyword stuffing, which can negatively impact your ranking.

• Content Freshness: Regularly update your website with fresh content to keep users engaged and signal activity to search engines.

Technical SEO:

• Website Structure: Ensure your website has a clear and logical structure with a user-friendly navigation system. This helps search engines crawl and index your website effectively.

• Page Speed: Optimize your website for fast loading times. Slow loading speeds can significantly hurt your SEO and user experience.

• Mobile-Friendliness: In today's mobile-first world, ensure your website is responsive and provides a seamless user experience on all devices, including smartphones and tablets.

• Image Optimization: Optimize images by using relevant filenames, alt tags, and compressing file sizes without sacrificing quality.

• Schema Markup: Implement schema markup to provide search engines with richer information about your content, potentially leading to richer search results.

Other Onsite SEO Factors:

• Internal Linking: Create a strong internal linking structure that connects relevant pages on your website. This helps search engines understand the hierarchy of your content and distribute link equity.

• URL Structure: Use clear and descriptive URLs that incorporate relevant keywords and accurately reflect the content of the page.

Benefits of Onsite Optimization:

• Improved Search Engine Ranking: By optimizing your website for relevant keywords and user search intent, you increase your chances of ranking higher in SERPs.

• Enhanced User Experience: A well-optimized website is easier for users to navigate and find the information they need, leading to a better overall user experience.

• Increased Organic Traffic: Higher search engine rankings can lead to more organic traffic, attracting potential customers who are actively searching for products or services related to your offerings.

Conclusion:

Onsite optimization is a fundamental aspect of a successful SEO strategy. By focusing on high-quality content, technical SEO best practices, and other onsite factors, you can create a website that is both user-friendly and search engine friendly, ultimately achieving your SEO goals.

Remember: SEO is an ongoing process. Regularly monitor your website's performance, analyze search engine data, and adapt your onsite optimization strategy based on the latest trends and best practices.