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Kansas SEO automation companies typically follow these general processes:
1. Initial Consultation & Strategy:
Client Onboarding: Gather detailed information about the client's business, industry, target audience, competitors, and specific SEO goals.
Website & Competitor Analysis: Conduct in-depth analysis of the client's website and key competitors, identifying strengths, weaknesses, and areas for improvement.
Keyword Research: Identify relevant keywords with high search volume and low competition, focusing on local search terms and long-tail keywords.
SEO Strategy Development: Create a customized SEO strategy tailored to the client's specific needs and goals, including on-page optimization, off-page optimization, technical SEO, and local SEO.
2. Technical SEO Implementation:
Website Audits: Conduct regular automated website audits to identify and address technical issues such as broken links, slow loading speed, mobile-friendliness, and crawl errors.
XML Sitemap Creation & Submission: Generate and submit XML sitemaps to search engines to improve website crawlability.
Schema Markup Implementation: Implement Schema markup to provide search engines with structured data about the client's business, improving visibility in search results.
3. On-Page SEO Optimization:
Content Optimization: Optimize website content (including blog posts, product descriptions, and service pages) with relevant keywords, ensuring high-quality, user-friendly content.
Title Tag & Meta Description Optimization: Create compelling and keyword-rich title tags and meta descriptions that entice users to click.
Image Optimization: Optimize images for search engines by using relevant file names, alt text, and appropriate file sizes.
4. Off-Page SEO Activities:
Local SEO:
Build local citations on relevant online directories.
Monitor and respond to online reviews.
Marketing and advertising to opt-in Kansas cell phone lists and opt-in Kansas email lists.
Identify and pursue high-quality backlinks from reputable websites.
Implement outreach campaigns to secure backlinks.
Monitor backlink profile for any potential issues.
5. Reporting & Analytics:
Track Key Metrics: Monitor key SEO metrics such as website traffic, keyword rankings, and conversion rates.
Generate Regular Reports: Provide clients with regular reports on the progress of their SEO campaigns.
Analyze Data & Make Adjustments: Analyze data to identify areas for improvement and make necessary adjustments to the SEO strategy.
6. Ongoing Monitoring & Maintenance:
Regularly Monitor & Update: Continuously monitor and update the SEO strategy based on search engine algorithm updates, competitor activity, and changing user behavior.
Stay Ahead of Trends: Keep up-to-date with the latest SEO best practices and industry trends.
SEO Guidebooks: Discover and stay up to speed in search engine algorithm updates and SEO Strategies.
Tools Used in Kansas SEO Automation:
SEO Software: SEMrush, Ahrefs, Moz, Google Search Console, Google Analytics
Project Management Tools: Asana, Trello, Monday.com
Content Management Systems: WordPress, HubSpot