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case study of www.YourLegal411.com
YourLegal411 Investors & Partnerships
Attorney Service Company
Valuation (in terms that I & others understand) - year 2025
Learn More about current YourLegal411 Valuation
Simple Introduction (in So. California Corporate speak) 3 pages
We, since 2003, have marketed and advertised legal services through a network of websites, attorney networks, direct connections and partnerships, and various online advertising networks.
During that time, we learned the basics, learned more advanced pull and push, high touch and low touch strategies that we deployed tactically. Throughout the attorney service marketing timespan, most of the things we learned were enhanced or augmented by artificial intelligence systems beyond our willingness or, at least at that time, expertise to form.
With that said, the base level technology systems that exist in today’s (year 2025) are very important and becoming increasingly important to grasp, then predict. Our network of companies, although not reflected in our current web properties, are prepared to successfully navigate the upcoming, potential iterations, as pertaining to lawyer and attorney services.
Our current valuation, according to traditional discovery methods, may reflect a lack of resilience, this is false. What is truly revealed is a stagnation of building systems based on what iterations of technology and artificial intelligence might be released, which, in turn, will guide us on what to build and optimize accordingly.
In other words, online valuations of our companies are both extremely accurate and extremely inaccurate. 4 or 5 of our companies are valued at 1.5 million, however, almost as any simple, real-time business stress test would reveal, much less than what’s currently being revealed.
We place our intrinsic value, in knowing the business value of each customer, at scale with or without predictable and unpredictable technology updates and iterations. In other words, if technology systems zig, we’ll know where and perhaps, how to zag. We also place our intrinsic valuation in either building the ‘future’ of attorney and lawyer marketing systems or helping form the leading edge of a few, much larger and slow moving companies in the marketplace today.
Our and perhaps your story, intertwined?
We started off playing golf, everyday, me working at a New York style, southern California call center and detailing cars while succeeding & attending a reputable city college. I was also really good at selling used cars and low cost homes. We meandered into legal services, in the early days of Google ads, with a Microsoft company named Overture. At that time, everything was all too easy and didn’t really realize the magnitude of the potential revenue at scale. And, seemingly, didn’t care all that much. Perhaps, the root level dilemma of a Philosopher, Inventor and Sales Guy’s mind intertwined with deep high rank and mid level rank U.S. military as Uncles and Aunts, whom, for the most part, only met a few times.
In 2005, grew the initial iteration of the legal services company, enough to become a little bit excited about things and, if I wanted to earn a livelihood around successfully serving attorney and lawyer service cases.
As time passed, I became more interested in online services in other areas, then in marketing and selling more technical products and services, then ultimately building from a close to root level foundation using both modern and archaic tech. Ultimately, knowing the base level foundations of artificial intelligence around 2012.
Then my interests in Philosophy and Religion became somewhat more interesting, while forsaking the proverbial and literal ‘coulda, shoulda, woulda’ outcomes in the legal services space. In my meager opinion, was a good and great decision, at times and at other times, seemed like a bizarre and unconventional decision. Nevertheless, those decisions shape, perhaps, current and future valuations of my network of attorney services companies.
In other words, we could sell the company today for much, much less and be fine with that. We can keep the company somewhat active and be okay with that. We can also, drive hard into the space with all our skills and might and be somewhat disappointed due to other, perhaps, much more interesting projects through our updated and iterated set of learnings.
What do we really have to sell?
This is where negotiations and being somewhat clear is important.
I could easily kill what’s currently built after all those years, rebuild in less time a few years later and still be on the leading edge, most likely, of that attorney and lawyer marketing space. The only loss would be the temporary ‘hope for gain’ with what’s currently built. However, the current build has somewhat of a sentimental value, like a classic used car that only the original owner would know about the care and roads that were traveled.
What we really have to sell are some mid level rankings (that can be somewhat top tier with investment and our repertoire of know how and knowledge), a domain name that have owned since 2005 another few domains since 2015 and roughly a few thousand leads generated through a mix of online optimization tactics and refined paid online ads.
The past revenue was roughly 7-50 K per month in gross revenue and current revenue, although completely through ecommerce without automated follow up or any sales reps is almost unmentionable. Nevertheless, the proof of concept is, ‘basically’, proven.
We, as a company, also are acquainted, meagerly, with much higher level acumen business professionals in international litigation and international M&A. And, upon reaching out with 1 or 2 years of notable sizable revenue growth would, perhaps, agree to guide us onto the next steps of either scaling, acquiring or merging various companies.
In other words…
How will your offer to either buy or invest or partner in my companies be viewed by me?
As a grateful insult for revenue improvement, an actual heartfelt offer less than expected, a legitimate offer to be considered with other similar offers, or will I be overjoyed and select the ideal option?