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Example of a marketing 'write up' of our generalized and specific seo and sem books, tutorials, advisory and consultancy services.
Website Marketing and Advertising
Website marketing is not important?
Website marketing is the foundation of revenue?
Website and website marketing rate of success and failure has a direct or an indirect correlation with company revenue, brand and affiliates, contractors, employees, etc?
What scale is used to discover the success or failure of website marketing?
What percentage of current or future budget allocation and thought time dwells upon website marketing?
What metrics has management or individuals deployed to accurately discover ideal website marketing for a company or a brand?
What past, current and future companies or services will be hired to assist with successful marketing and advertising campaigns?
What metrics are used to change the image or brand plays of various website marketing and advertising campaigns?
Marketing and Advertising Daily Team Questions for Email Marketing Campaigns
How many sends?
What are the various levels of email, text, phone, ecommerce, paid ads and the various combinations of conversation rates?
How much revenue?
What is the past, current and future customer churn (cancellation ratio based on source of marketing and advertising)?
What are the trending revenue projections?
What's the return on investment (ROI) based on marketing and advertising source?
What are the revenue margin ratios per marketing and advertising source?
Example of the upcoming release of "The Marketing Book"
Chapters
Chapter 1. A/B Split Testing
Overall importance to every area of company
How To think about A/B split testing
A/B Split testing and website design
A/B split testing and ad campaigns
Statistical significance
Chapter 2. Design Thinking
Generational Marketing - overview with word and syntax examples
Designed for what? lead conversion, phone call conversion, In-store visit, ecommerce, informational
As you may have noticed, most, if not all information is free. The reason this ebook is written was for two reasons. One, to reduce 13 or more years of business classes, lectures, books and conversations with both small and enterprise level leaders (workers) and owners into an easier to digest, quick reference guide for myself.
I’ve written all kinds of similar books on topics related to taxation, behavioral conditioning, religion, philosophy, advertising campaigns and more and, at first, was going to include everything into one quick reference guide. Then I realized that the more I attempted to create simplicity, the task of simplicity was more complex than a separate system for separate initiatives.
Essentially, a division of labor (thinking) for each separate initiative
The second reason is to share what I’ve learned in an easy way to either serve as a reminder for people that are much beyond my capabilities and/or help those with a few
basic, simple, obvious, glorious, business changing ideas.