Chapter 1. A/B Split Testing
Overall importance to every area of company
How To think about A/B split testing
A/B Split testing and website design
A/B split testing and ad campaigns
Chapter 2. Design Thinking
Generational Marketing - overview with word and syntax examples
Designed for what? lead conversion, phone call conversion, In-store visit, ecommerce, informational
As you may have noticed, most, if not all information is free. The reason this ebook is written was for two reasons. One, to reduce 13 or more years of business classes, lectures, books and conversations with both small and enterprise level leaders (workers) and owners into an easier to digest, quick reference guide for myself.
I’ve written all kinds of similar books on topics related to taxation, behavioral conditioning, religion, philosophy, advertising campaigns and more and, at first, was going to include everything into one quick reference guide. Then I realized that the more I attempted to create simplicity, the task of simplicity was more complex than a separate system for separate initiatives.
Essentially, a division of labor (thinking) for each separate initiative
The second reason is to share what I’ve learned in an easy way to either serve as a reminder for people that are much beyond my capabilities and/or help those with a few
basic, simple, obvious, glorious, business changing ideas.