Google Advertising : Keywords and Predicting Google Search User Intention

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Keywords and Predicting Google Search User Intention : Google Deep Mind : Google Artificial Intelligence Applied To User Search Queries

Source:  SearchEngineLand.com Article :  Google Ads no longer runs on keywords. It runs on intent.

Published: February 5, 2026 at 11:00 am Read Time: 5 minutes

A bold statement?  Perhaps.

Automation Anytime, as a 'restructered' organization and company with a 'soon to launch' Automation Anytime Affiliate process noticed a recent article published by a long standing reputable and successful source, Search Engine Land.

The founder of Automation Anytime have been in the search and Google search space since, just after the inception, about 2003 is when our first Yahoo overture and Google search text ad campaign first went live for clickable results.  And in 2005, our founder was the 1st to launch a social media campaign with a Beta version of My Space self service portal.  In 2013, our founder met up with the founder(s) of SEOBook.com, Geordie Howell and his business partners via GoToMeeting AND the founder a successful company similar to Twitter during a Citrix marketing meeting.  Others include various founders and Chief Technical Officers the likes of YELP and a volume of Fortune 500 companies when demoing new products and service at Citrix.  The founder, Me, was a portion of a Citrix 'experimental pilot team' that sucessfully scaled a few ideas and grew multiple divisional revenues, etc.

With that stated, LOTS of article nowadays are 'click bait' etc. however, we found value in what Search Engine Land recently published.  Basically, a reminder of Google Search trends and the way the search engine is currently leaning for user search traffic.  Important information to think about if a portion of the company displays and optimizes Google Advertising campaigns for clients or for various owned brands or research.

The Keyword Intent trend has been going on for a while and, for some, companies advances in artificial intelligence, machine learning, and close to quantum computing has rendered increasing perplexity regarding predicting budgets and advertising campaign success or failure for client and user side campaigns.

We, at Automation Anytime, have considered these realities and we contain a few, 'interesting', successful and workable solutions, for, in our meager opinion, greater than ever return on investment and return on advertising spend.