A few good former colleagues from roughly 10 years ago suggested some things while training some of their companies on the functions of GoToMeeting and GoToWebinar. To name a few - Dylan (former CTO of Yelp), Aaron Wall and Geordie Howell (founders of SEOBOOK.com), Brett Eastman (CMO of Saddleback Church), Andrew Sunderman (former CFO of Direct Energy), Normsky, DA, Bdog, Ngster and 'Beam me up Scottie'...just to name a few. Then, of course, some really un'menchionables', AM-er, RM-er and some time enjoying some 'special moments'. Anyways, the simple process:
Post ebook to various auction and ebook for sale websites
Create a marketing book 'intro' link to distribute on YouTube Channels and other online media outlets.
Website buildout with 'upsells' and 'cross sells'
Online and Offline marketing using opt-in data and other legal and regulated marketing processes.
Funnel marketing, consumer advocacy programs, gift card advertising, hand raisers, surveys, etc.
Marketing to Professors, Education arena, Law Enforcement and Military Agencies, various categories of business owners and other unmentionable verticles.