Website And Landing Page Buildouts
What's the Average cost to build a business level website according to Forbes?
Business Type
Web Design Costs
Small Business Website (Up to 16 Pages)
$2,000 to $9,000
Corporate Website (Up to 75 Pages)
$10,000 to $35,000
E-Commerce Website (Up to 1,000 Products)
$5,000 to $55,000
Website Application (Up to 2,000 Pages)
$6,000 to $75,000
AutomationAnytime pricing:
*Custom Built For SEO, Marketing & Advertising
1-5 page website (with onsite optimization included): $400
6-20 page website (with onsite optimization included): $800
21-100 page website (with onsite optimization included): Up to $1,500
100-500 page website (with onsite optimization included): Up to $4,000
500-1,000 page website (with onsite optimization included): Up to $10,000
Ask for pricing for sites larger than 1,000 pages.
*websites pricing assumes modification requests and existing marketing & advertising services and marketing spend. In other words, our designers and members will allocate time and resources in designing and building websites.
Websites and landing pages serve distinct purposes within the digital marketing landscape. Here's a breakdown of the key differences to help you understand which one you need:
Website:
Think of it as your online home base. A website is a comprehensive collection of web pages that serves as your brand's digital address on the internet. It functions as a hub for all the information about your business, products, or services.
Content and Functionality: A website typically includes multiple pages, such as a homepage, about us page, contact us page, product or service pages, blog, and more. It offers various functionalities like contact forms, appointment scheduling, e-commerce capabilities, and more, depending on your business goals.
Overall User Journey: A website guides visitors through a comprehensive journey, allowing them to explore different aspects of your brand, learn about your offerings, and potentially convert into paying customers or leads.
Landing Page:
Think of it as a single-minded conversion machine. A landing page is a focused, standalone web page designed with a specific goal in mind, typically lead generation or product sales.
Laser-Sharp Focus: Landing pages are stripped-down compared to websites, containing minimal content and navigation options. They eliminate distractions and direct visitor attention towards a clear call to action (CTA), such as signing up for a free trial, downloading an ebook, or making a purchase.
Targeted Campaigns: Landing pages are often used in conjunction with marketing campaigns. They provide a targeted destination page for visitors arriving from online ads, social media promotions, or email marketing blasts.
Here's a table summarizing the key differences:
Feature
Website
Landing Page
Purpose
Comprehensive brand & information hub
Specific conversion (lead gen or sales)
Content & Functionality
Multiple pages, diverse content, various functionalities
Single page, minimal content, limited functionalities
User Journey
Exploration, information gathering
Focused conversion towards a specific CTA
Navigation
Multi-page navigation for exploration
Limited or no navigation to avoid distractions
Use Cases
Brand building, information sharing
Marketing campaigns, lead generation, sales
Choosing Between a Website and Landing Page:
If you need a comprehensive online presence to showcase your brand, establish credibility, and offer a variety of information and functionalities, then a website is the way to go.
If you have a specific marketing campaign or promotion with a clear conversion goal, then a landing page is the ideal tool to focus visitor attention and drive conversions.
In many cases, businesses benefit from having both a website and landing pages working together. Your website can serve as your main platform, while strategically placed landing pages can support specific marketing initiatives and boost conversions.