Forming valuable offline and online big brand media outlet stories

Forming valuable stories and attention from 'big brand' offline and online media outlets and news sources can be a daunting task.  

How the readers and listeners and watchers of news stories and happenings percieve things is a refined skilled that very few successfully achieve.

What's the secret?  Automation Anytime THINKS that accurate truth in the 'long game' is ideal.  In the short term, from 'there' to 'over there' type of thinking, accuracy and value is perhaps in a constant flux.

In other words a simple example could be something contained in Peoria, Illinois' Area Innovation?

In other words, design modifications that are cost effective and innovation, brand new to the marketplace inventions and designs and creative ways to achieve success and/or solve problems could form the ideal way to reach favourbale valuations and favorable media outlet stories that reach organic and optimized online and offline media outlet stories and attention that garner hundreds, thousands, and perhaps even millions of viewers, website clicks, readers and over a set period of time a volume of net new customs?