Google Play App Marketing

Google Play

According to play.google.com, Google Play has more than 2.5 billion monthly users in over 190 countries.

Key Mobile App Statistics for 2023

• Mobile apps are expected to generate over $935 billion in revenue in 2023.

• The Apple App Store has 1.96 million apps available for download.

• There are 2.87 million apps available for download on the Google Play Store.

• 21% of Millennials open an app 50+ times per day.

• 49% of people open an app 11+ times each day.

• 70% of all US digital media time comes from mobile apps.

• The average smartphone owner uses 10 apps per day and 30 apps each month.

Android Users

Characteristic

Number of app downloads in billions

2022

109.9

2021

111.3

2020

108.5

2019

Average of 1-2% of reviews to user downloads - in other words, Tasty probably has acquired roughly 2,000,000 downloads

Tasty - only 3K recipes 186 reviews

https://play.google.com/store/apps/details?id=com.buzzfeed.tasty

https://www.yummly.com/cook-smarter#:~:text=If%20you're%20taking%20advantage,%244.99%2Fmonth%20unless%20you%20cancel.

$4.99/month

If you're taking advantage of a free trial period offer, then your Yummly subscription will be free during that period. After the trial period ends, your Yummly subscription will auto-renew at $4.99/month unless you cancel.

https://www.dishgen.com/

Upcoming Launch

Users from beyond Play Store Google, Yahoo, Bing search SEO

1 - 2 year time horizon

Total number on Google:  6,000 unique monthly searches

Yahoo: Estimated 2,000 unique month searches

Top 10-30 rank for keyword selections to acquire 300-500 unique users per month with a 20-50% free download conversion rate

Foodly sets to be ‘ad supported’ with a potential plan for paid app upgrade to $5.99 - $9.99 per month

36,000 - 60,000 unique monthly visitors with 2% paid version upgrade, averaging $8 per user - Totals: 1,000 monthly downloads = $120,000 USD per year from ‘organic search engine users’

With Google play user searches potential usage is that of Yummly / Tasty

$2,000,000 USD per Year

84.8

In 2025, consumer spending on the Google Play Store reached $49.2 billion (a 13% increase year-over-year) across more than 100 billion downloads and roughly 2.5 billion monthly active users worldwide.

Revenue & Monetization

• Total Consumer Spend: $49.2 billion

• Gaming vs. Non-Gaming Spend: Mobile games accounted for approximately $31 billion (about 63% of total store spend), while non-gaming apps and subscriptions made up the remaining $19.2 billion.

• Free vs. Paid Apps: 97% to 97.05% of Google Play apps are free to download, with the vast majority of revenue generated via in-app purchases and subscriptions. [1, 2]

• Top-Grossing App: Google One was the highest-earning application on the platform, generating roughly $2.6 billion in consumer spending.

Downloads & User Base

• Total Downloads: Exceeded 100 billion in 2025.

• Global Reach: Served over 2.5 billion monthly active users across 190+ countries.

As of October 2026, the Google Play Store hosts approximately 2.03 million available apps. 

Key Google Play Statistics (2026)

• Catalog Size: ~2.03 million live apps, with free apps making up roughly 97% of the store and paid apps accounting for about 3%. 

• Monthly Releases & Growth: In September 2026, roughly 50,000 new apps were launched while about 23,200 apps were removed, resulting in a net monthly growth of 26,800 apps.

• User Base & Reach: Google Play serves over 2.5 billion monthly active users across more than 190 countries.

• Downloads: Google Play accounts for the majority of global app downloads, generating over 100 billion downloads annually (with India, Brazil, the U.S., and Indonesia leading in regional volume). 

• Consumer Spending: Consumer spending on Google Play reached $49.2 billion (a 13% year-over-year increase, split between apps and mobile games). [1]

• Developer Community: Over 2 million active developers publish apps on the platform